Spirits Specialists
The spirits category doesn’t move like beer or RTD. Slower turns, tighter margins, and higher buyer expectations call for a more strategic approach. At the same time, consumer behavior is shifting — people still want quality, but they’re recalibrating what value looks like.
We help our spirits partners show up with focus, consistency, and staying power.
From distributor onboarding and shelf strategy to training and long-term execution, our team brings deep experience to a category where growth doesn’t come easy — and where every move matters.
Spirits Specialists at CMC are dedicated field reps with deep knowledge of the spirits and NA spirits landscape. We hire talent with a unique blend of brand and distribution experience — ensuring they can authentically connect with spirits-forward buyers in both on- and off-premise accounts. From regulatory nuance to buyer dynamics, our team knows how to position, sell, and support your brand in this complex, high-touch category.
Ready to Win together?
Let’s grab a drink.
