Case Studies

Montucky Cold Snacks

Opened new markets, delivered wins at retail, and secured national chain wins.


“CMC helped Montucky expand into previously inaccessible markets through a disciplined and collaborative approach. Within the first month, the National Accounts team secured multiple large-scale chain programs, and the retail marketing team delivered quick-turn execution and compliance support across key channels.”

— Jeff Courteau, VP of Sales

Poppi

CMC helped Poppi achieve 4X revenue growth in one year.


“Poppi came to CMC with stalled momentum and a patchwork of DSD coverage across key markets. In just three months, we helped them sign over 50 new DSD partners, leveraging our relationships across AB and MC networks. This push didn’t just boost placement — it quadrupled revenue compared to the prior year and transformed Poppi’s entire national distribution strategy.”

— Jeff Rubenstein, Chief Sales Officer

Blake’s Hard Cider

From local favorite to regional powerhouse.


“Before partnering with CMC, Blake’s had a limited retail presence outside Michigan. They helped us grow sales by 62% in Chicagoland and supported new market launches across CA, AZ, TX, TN, KS, and OK. From distributor management to in-market execution, their team helped Blake’s scale without sacrificing focus or brand integrity.”

— Scott Roberts, VP of Sales

Deschutes Brewery

A consistent presence during an inconsistent time.


“Coming out of 2020, Deschutes needed reliable, experienced market coverage without the overhead of building new teams. CMC provided us with seasoned reps across key US regions, helping Deschutes navigate post-COVID volatility and maintain shelf presence. What started as a stopgap evolved into a long-term strategic partnership.”

— Ashley Pond, Director of Business Development

Bero

CMC signed 86+ distributors in just 8 months.


“Launching a new non-alcoholic beer brand comes with plenty of unknowns, but working with CMC gave us a clear path forward. Their expertise in the NA space and deep connections with wholesalers helped us hit the ground running. They moved quickly to align us with the right distribution partners, accelerating our speed to market and getting our product out faster than we anticipated. CMC brought structure and momentum to our launch, and they’ve been a key part of our early success.”

— Declan Duggan, SVP Sales

High Rise

CMC team opened 45+ distributors in 10 states in a 9-month period.


“Breaking into the Delta-9 THC beverage space comes with a unique set of challenges—and that’s where CMC truly stood out. Their understanding of the regulatory landscape, combined with strong relationships across compliant wholesale networks, helped us scale faster and smarter. They didn’t just find us distributors—they found us the right partners who understood our category and could move volume. In an emerging category speed to market is key and the CMC team opened 45+ distributors in 10 states in a 9-month period.

With CMC in our corner, we’ve expanded into new markets with confidence and seen measurable growth. They’ve been instrumental in taking our brand to the next level.”

— Niall Little, VP of Sales

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