Partners, not clients.


We don’t sell packages. We build partnerships.

When you work with Countermeasures, you’re not just hiring a service provider — you’re entering a shared-growth model built on real collaboration and accountability. We align with your goals and go to work together.

150+ brands trust us as an extension of their team. That’s not a client list — it’s a partner network.

Case Studies

“Before partnering with CMC, Blake’s had a limited retail presence outside Michigan. We helped them grow sales by 62% in Chicagoland and supported new market launches across CA, AZ, TX, TN, KS, and OK. From distributor management to in-market execution, our team helped Blake’s scale without sacrificing focus or brand integrity.”


— Scott Roberts, VP of Sales

“CMC is the one-stop shop for all things beverage. With every team member tuned into the industry, they offer everything a supplier could imagine needing and most importantly we see real results. We have a true partnership with the CMC team.”


— Jeff Courteau, VP of Sales

“As Loverboy took on the challenge of national distribution, CMC served as an extension of our brand, opening doors, presenting our products and selling the opportunity at hand. There was a comfort in having Austin and his team assist with these conversations, knowing the brand would be represented as it should. With the help of CMC, we didn’t have to wait 20 years to build out a distribution network.”


— Kyle Cooke, Founder

Ready to Win together?
Let’s grab a drink.