Shared Sales Reps
Our Field Sales Team operates as an extension of your brand — making 8-10 daily account calls — to independent and chain accounts, maintaining buyer relationships, and sending detailed recaps to keep you informed. You’ll also get full access to our Encompass tracking tools for transparent, real-time intel at retail.
With our proven 1-of-4 supplier model — where each rep supports no more than four non competing brands — you’ll never fight for attention or shelf space. This model also helps you maintain crucial distributor share-of-mind in a crowded portfolio.
A CMC Shared Sales Rep is an experienced field operator who opens doors, grows accounts, and builds long-term distributor relationships on your behalf. Deployed regionally and working as an extension of your team, our reps combine beverage sales expertise with boots-on-the-ground execution — and connect directly with CMC’s broader ecosystem to move faster, share insights, and close more business.
- Recruiting
Representative recruitment & interviewing
Industry-specific hiring expertise
Matching the right rep to the right market
- Onboarding
New hire onboarding
Payroll & benefits administration
Tools & equipment (iPads, CRM, annual subscriptions)
Continuous brand training and sales development
- Execution
Daily market presence
Opening new on and off-premise accounts
Minimum of 40 weekly sales calls
Distributor collaboration
Tradeshow & event support (4 per year)
- Results
Weekly recaps
In-market work-withs
Monthly check-in calls with reps & regionals
Quarterly business reviews
Real-time market insights
RBM addressing sales representative Q&As to maintain focus and execution
Ready to Win together?
Let’s grab a drink.
