National Accounts Management


We build national and regional chain partnerships through buyer introductions, new item presentations, brand submissions, and ongoing communications — all backed by syndicated data-driven recommendations and wholesaler team alignment.

Our cross-functional team unites retail, data, and field expertise to deliver high-impact sales strategies that resonate with buyers and drive results for our supplier partners.

With deep integration into retail systems and workflows, we handle the backend details that slow most suppliers down — new item forms, program tracking, omnichannel alignment, and new brand and market launch strategies. We anticipate challenges and build tools to navigate them.

And we don’t just execute — we document, track, and catalog every initiative to ensure transparency, continuity, and measurable impact.

A CMC National Account Manager builds strategic relationships with key retailers to unlock high-value placements and long-term growth. Strategically located across the U.S., our team increases market knowledge, strengthens buyer and wholesaler connections, and helps your brand succeed across grocery, club, and chain convenience. Backed by the full CMC ecosystem, your brand enters every buyer conversation with insight, preparation, and execution support.


What Does a CMC National Account Manager do?

Doing all of this and more is what it takes to win share in retail.

Key Retailers

New Item Submissions, Contacts, & Strategy

Channel & Retailer Strategy & Sales
Key Account Buyer Contact Lists & New Buyer Discovery
New Item Forms & Submissions
New Item Presentations, Meetings, & Follow-Up

Wholesalers

Chain Partnership, Alignment, & Execution

Wholesale KAM Contacts, Discovery & Alignment
Depletion Tracking & Chain Execution
Local Chain Selling: Insights & Tools
Communication Insights & Creation, Incentive, POS

Data & Digital Content

Item Setup, Analysis, & Insights

Syndicated Data: Circana & Spins
Omnichannel: Syndigo Data Pool & Direct
Encompass & VIP
Data Integrity & Enhancement

Ready to Win together?
Let’s grab a drink.