Fractional CMO Services
A CMC Fractional CMO brings senior-level marketing strategy, planning, and execution — tailored to your brand’s stage — without the cost or commitment of a full-time hire. Sam Catalina leads this offering, drawing on 15+ years across beverage, CPG and culture-driven brands. She partners with you on brand strategy, go-to-market planning, creative direction, influencer & digital strategy, team design, and leadership — all supported by the CMC ecosystem.
Chief Marketing Officer
Sam Catalina
Fractional CMO
Working in alc/bev over the last 15 years, Samantha has a passion for launching and creating innovative brands with strategies that drive growth, engagement, and loyalty.
She’s been at Pabst when it was super trendy, Anheuser Busch during the craft brewery boom, & Phusion Projects throughout the seltzer and FMB craze. She’s leveraged skills in venture partnerships, social media strategies and influencer relations to grow brands, connect with consumers, and deliver results. She’s partnering with the team at CMC to offer beverage partners fractional CMO services, specializing in brand strategies, influencer partnerships, and strategic activation relations for brands she’s passionate about.
- Brand Strategy & Positioning
- Influencer & Social Media Strategy
- Go-To-Market & Launch Planning
- Experiential & Trade Activations
- Creative Direction & Messaging
- Paid Digital Media Strategy + Planning
- Marketing Org Design & Team Development
- Consumer Insights & Cultural Trends
- CPG, Cannabis, Wellness & Beverage Expertise
Ready to Win together?
Let’s grab a drink.
