Expansion Strategy
Our national industry network and deep distributor relationships help you expand with purpose. We don’t just open doors — we walk through them with you. From initial outreach to final contract execution, we guide the process to make sure you’re matched with the right partners in the right markets.
Whether you’re strengthening your position regionally or launching coast to coast, we’ll help you move faster, avoid common pitfalls, and accelerate your path to retail.
What sets Countermeasures apart is our commitment to finding the right distributor in each market. While competitors settle for any wholesaler, we take a disciplined approach—choosing partners with the strongest capabilities and trade channel alignment. This ensures stronger traction, faster growth, and sustainable results.
CMC’s Expansion Strategy team identifies where, when, and how to grow — with a realistic roadmap tailored to your brand’s readiness. Whether you’re eyeing regional growth or national rollout, we assess your product, pricing, competition, and distributor mix to build a smart, achievable plan. We’ll align it with marketing, sales, and operations support from across the CMC ecosystem.
Ready to Win together?
Let’s grab a drink.
