Retail Marketing

We create and execute custom marketing plans designed to help your brand stand out and sell through. From concept to placement, we handle everything — campaign ideation, POS design, procurement, distributor coordination, warehousing, and fulfillment — with no delays or guesswork.

This is an aggressive, on-the-ground execution that moves product. Whether you’re targeting floor stacks, cold-box space, or shopper engagement through giveaways and branded merch, we make sure your brand shows up with impact — and moves off the shelf.

If you’re looking to boost retail visibility and drive real sell-through, CMC’s Retail Marketing Programs are built for that. We specialize in end-to-end execution – from custom POS and in-store displays to data-driven market strategies and national retail rollouts. Think of us as you behind-the-scenes growth team, getting your brand where it needs to be – and making sure it moves once it’s there.

CMC’s Retail Marketing service drives in-store velocity through better tools, smarter targeting, and real-time support. From retail programming and signage to event activation and sell-through strategy, we help your brand win at the shelf — with tight collaboration across CMC’s sales and national accounts teams to ensure execution isn’t an afterthought.

What Does a CMC Retail Marketing Director do?

Doing all of this and more is what it takes to win share in retail.

Weekly Strategic alignment

Conduct a 1-hour strategic business call each week to review performance align on priorities, and ensure seamless execution.

DEDICATED ACCOUNT SUPPORT

Full access to CMC’s Retail Marketing Director throughout the week (based on availability) for ongoing guidance and executional support.

RETAIL PROGRAM DEVELOPMENT

Collaborate with the supplier’s marketing team to design and implement in-store retail programs on a trimester or quarterly basis, aligned with brand objectives.

KEY ACCOUNT COLLABORATION

Partner with the National Accounts/Key Accounts teams to support buyer calls and co-develop account-specific retail programs, including custom POS, app integrations, and rebate initiatives as needed.

DSD COMMUNICATIONS SUPPORT

Assist the brand team in developing and distributing internal communications to Direct Store Delivery (DSD) teams regarding retail programming and execution.